How to curate your reputation?
Do you want to gain followers?
Become the seeking experts in your field?
Whether for business or personal branding, you need to build a reputation.
Reputation comes from three main ingredients.
What are you one thing that you excellent at? Most people choose 3-4 mastery in life, but little they did forget, not everyone remembers for all the skills that you are capable of.
Before you go out there to promote yourself, control your narrative.
What is the one thing you want to be known for?
Narrative is also about storytelling. If you don't collect your stories, no one else will (unless you become a billionaire).
You can joke about your body (self deprecating), but never about your work
How you behave behind the scene? As a company or person, how do you act an behave behind closed curtain? Do you act as you portrayed?
Build discipline in your field.
Increase work ethic.
As the saying goes
You f*ck around, you figure out
To who and how are you portraying this.
While you can get onto a group of people to disseminate information, you also need to know that this info is being primed.
E.g. speaking in while taking a dump versus over coffee, unlikely to be taken seriously.