"What do you think of my logo?"
– it's cool.
"Great, my team spent 3 weeks to get this right"
Deep down, I wonder why would anyone spend so much time perfecting their logo.
If you look at big brands, the literally use their name as logo.
Instead of spending weeks on logo, do the next thing not many want to do.
Understand your customer.
Get into their head. Know their fear, uncertainty, doubt etc. What's bothering their sleep?
If you get this under their skin, surely, they'll go ...
