How does a scam work?
How do politicians stay in power?
Whatever your reasons are, I hope it's for the better.
You manipulate people by making them desperate. This can be best explained using simple economics.
There are 3 fuels that hold people together.
Make them desperate by giving it a deadline. With deadlines, suddenly things that are least obvious are put under constraint.
Marketing for Acne cream: Don't wait 30 days to figure out it doesn't work for you.
Scam: You have 3 days to pay your fines.
Politics: We don't have time. Think about the future of your kids.
Make them desperate by loss aversion. People are more concerned with losing than winning. If given a choice, between earning RM 1,000 or not losing RM 1,000. Most of you would pick not losing RM 1,000.
Marketing: Every day without X, you lose 4 productive hours.
Scam: Pay now, it's trending upwards.
Politics: Who wants funds? Register here.
Make them desperate through authority and credibility. Shake their core to lose their self-esteem and give a sense of hope.
Marketing: Want glowing skin like me, follow my tips.
Scam: The police are going to raid your house.
Politics: As a person, it's hard to change, as a whole, we can take charge of what's rightfully ours.
When combined all three, time, money and attention a scam can look real. So do marketing and politics. Knowing these can help you avoid being manipulated.
It's ok to manipulate people, as long as you're sincere in your intentions.
