Hi, I'm Edwin

Marketing + Design Consultant

I help companies build modern, inclusive Web user interfaces and design systems, with a strong focus on simple design, performance, and marketability.

Mon, 18 Jul 2022

How To Manipulate People

How does a scam work?How do politicians stay in power? Whatever your reasons are, I hope it's for the better. […]

Fri, 10 Jun 2022

Go Slow To Go Fast.

I spent last week at Langkawi. I realised one thing. While the people in the city move very impatiently, the […]

Wed, 25 May 2022

The Enemy of Marketing

Every hero's journey must go through an antagonist (enemy). An enemy is sometimes a person, a situation, a challenge, or […]

Fri, 25 Mar 2022

Website Mobile Friendliness

Most web designers start designing websites desktop first, mobile second. Times has changed, here's how to adapt. This was originally […]

Thu, 24 Mar 2022

Winning Awards, Should You?

Are awards rigged, and why do we care so much about it? Why do we give attention? How to win […]

Tue, 22 Mar 2022

What to Work On

Often we're presented with an option, to work on A or B. Here's how I make the decision. When Benjamin […]

Mon, 21 Mar 2022

How To Overcome Impostor Syndrome

As with any challenge in life, the only way to survive it, is to go through it. I remembered my […]

Fri, 18 Mar 2022

How to Be an Expert

This is not a scam and I'm not teaching you to be one. The sole purpose of becoming an expert […]

Fri, 18 Mar 2022

How to Write Winning Proposals

I've written more than 1000 proposals since I graduated in 2004. Here's what I learned. It starts with Mindset It's […]

Mon, 07 Mar 2022

Understanding What Customer Value

To understand what 'value' is to the customer, we must first understand 2 other things, want and needs. What are […]

Mon, 07 Mar 2022

How To Sell a Service

Product or Service? It's the same thing. Or is it? The biggest difference in both are; Product Service Tangile - […]

Wed, 23 Feb 2022

Too Many Good Books, Too Little Time.

Overcoming Fear of Missing Out (FOMO) is probably the hardest thing you need to do. Everywhere we turn, there'll be […]

Mon, 07 Feb 2022

We Need to Stop Random Act of Marketing.

A few weeks back I held a workshop for 101s. The main theme behind it was 'Building Marketing Asset'. The […]

Thu, 03 Feb 2022

Duct Tape Strategy...

"If you can't fix it with duct tape, then you ain't using enough duct tape" "Anything can be fixed with […]

Tue, 18 Jan 2022

Dear CEOs, Please Invest in Design.

Last weekend I hung out with a few Digital Marketers. People who do media buying, up to RM 10k per […]

Wed, 05 Jan 2022

Why You Should Bet On SEO in 2022.

TLDR: SEO in 2022 will be exciting as many businesses are geared online to adopt the new behaviour post Covid-19. […]

Sat, 01 Jan 2022

Bye 2021, Hi 2022

Not a big fan of new year. A huge fan of new week but a recap is due. 2021 was […]

Thu, 23 Dec 2021

Why You Shouldn't Be Reading 'Tips'.

"How-to" and "Tips" are great to get started. I've got bad news, it's filled with bad advice especially when you're […]

Mon, 13 Dec 2021

Why Twitter Blow Up Is Not Always Cool.

The other day I wrote, 'how to beat Monday Blues'. I wrote it leisurely while nursing my bruised shin. I […]

Tue, 30 Nov 2021

Making New Products

Products is product or service. New ideas - We are bombarded with new ideas all the time. But is it […]

Mon, 29 Nov 2021

How to Ask the Right Question

Don't we all know how to ask questions? Just ask! - Wrong Here's why it's wrong. There are no Dumb […]

Fri, 26 Nov 2021

Strategy vs Planning

We often confuse the two, strategy vs planning. Many use these two terms interchangeably, which is wrong because to different […]

Thu, 25 Nov 2021

Content Creation: We're Doing it Wrong

Write a bunch of content. Schedule it. Publish it. Tada~ Next thing we know, nobody ever consumes it. What a […]

Wed, 24 Nov 2021

How to Improve Your Story Telling using 5C

Storytelling, story selling, soft selling, whatever you want to call it. Let's get to the bottom of it. In short, […]

Mon, 22 Nov 2021

Problems in Marketing: Solve These First

Marketing is a whole set of divisions by itself. It's very big. After indulging myself with the hall of fame […]

Thu, 18 Nov 2021

Fundamental of Marketing

It's always easy to go nuts, spam people, launch big campaigns, produce more and more content. Most of us are […]

Thu, 18 Nov 2021

How to Qualify Prospects

As a service provider, the first thing you need to do is qualify the people who deserve to be serviced. […]

Wed, 17 Nov 2021

Start With Problem, Define It.

When I consult people on their business, oftentimes, I am not clear with what needs solving. Sometimes we downplay the […]

Tue, 31 Dec 2019

Runcloud Force SSL TLS HTTP to HTTPS

Any new app on runcloud uses a combination of Apache and NGINX, don't ask me how I know this, it […]

Tue, 17 Dec 2019

Finding Your Target Audience.

Finding Your Target Audience. It's not easy - It's also not that difficult.It's not simple - It's also not complicated. […]

Sat, 20 Jul 2019

How to Change WP Password With FTP (without DB access)

There's going to be a time, where you forget the password, and other series of problems like: Lost your password […]

Thu, 10 Jan 2019

Top 10 Reasons Why Businesses Failed, Every Time!

I got from a business group that I joined. It's a valuable life lesson that entrepreneurs┬ámust know. 1. Be a […]

Wed, 09 Jan 2019

WP Debug True - Life Saver

Learning from Errors. define('WP_DEBUG', true);define( 'WP_DEBUG_LOG', true );define( 'WP_DEBUG_DISPLAY', false ); I can't stress enough. Turn the Debug mode in […]

Wed, 05 Dec 2018

Copywriting: Between Wants and Needs

I have to admit, I actually learned this from an old guy in Udemy through it's 'preview' course. In the […]

Mon, 03 Dec 2018

The First Year of Doing Web Design Business

Technically, this is not my first year. This is my 12 years of getting paid for what I do. It […]

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